00 / Huck Gee

Characters.
Products.
Worlds.

Creative director, designer, and IP creator building original characters, global collaborations, and the products and worlds around them.

Janky and Guggimon seated together on a patterned trunk against a vivid pink backdrop.

01 / Selected Work

A practice built across disciplines.

Janky and Guggimon posed with models around a Mercedes vehicle.

Janky & Guggimon / Mercedes

Collaboration

Guggimon / Fortnite

Character collaboration

Steve Aoki seated between Janky and Guggimon on the cover of The FADER.

Steve Aoki

Character collaboration

Ken Block’s rally car with a colorful graphic livery photographed in profile.

Ken Block 43

Art direction & collaboration

Four Gorillaz characters wearing colorful spacesuits in a complete four-panel composition.

Gorillaz

Character & entertainment collaboration

SuperGucci

Character & fashion collaboration

02 / Practice

Ideas shaped into objects, characters, and worlds.

I lead original IP, products, and creative programs from first idea through design, development, production, and launch.

  1. 01Creative Direction

    Defining the vision, aligning teams, and guiding creative work from concept through launch.

  2. 02Character & IP Development

    Creating original characters, visual systems, personalities, and story worlds built to grow across media and products.

  3. 03Product Development

    Leading toys, collectibles, licensed merchandise, and consumer products through design, prototyping, approvals, manufacturing, and release.

  4. 04World-Building

    Building the visual language, mythology, environments, and cultural logic that make an original property feel real.

  5. 05Product & Brand Strategy

    Connecting creative ideas to audience, positioning, licensing, product ecosystems, and long-term brand growth.

  6. 06Creative Leadership

    Building teams, workflows, standards, and cross-functional partnerships that allow ambitious work to ship.

03 / Career

A career in chapters.

From independent character work to multidisciplinary creative and product leadership.

  1. OriginsSan Francisco &Early Influences

    Street culture, graffiti, fashion, graphic design, and San Francisco itself shaped a distinct visual voice.

  2. 2000–2017Huck GeeStudio &Character Culture

    Built an independent San Francisco practice spanning original characters, collectible art, product development, licensing, and collaborations. Early work with Kidrobot helped shape the emerging language of designer toys and build a global collector audience.

  3. 2017–2022Superplastic& IP Leadership

    Co-founded and creatively led a global character company, building Janky, Guggimon, and Dayzee across entertainment, products, brand identity, and major partnerships.

  4. 2023–PresentIndependentCreative Direction

    Creative direction, product strategy, character development, and team-building for ambitious brands, founders, and original properties.

Earlier work Current practice

04 / Selected Clients, Collaborators & Collections

Built with people across culture and industry.

Huck Gee seated on a sofa, speaking on a corded telephone.

05 / About

The person behind the work.

Huck Gee is a creative director, character designer, and IP creator whose work spans toys, collectibles, collaborations, and original worlds. Over more than two decades, he has built a career translating distinctive characters and ideas into products, partnerships, and culture.

From early vinyl figures to global entertainment collaborations, his work connects character-driven storytelling with product design, brand building, and creative leadership.

06 / Contact

Let’s Build.

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