Huck Gee is a multidisciplinary Creative Director, world-builder, and award-winning artist with over two decades of experience shaping brands, products, and cultural moments. Known globally for his distinctive visual language and genre-defining character design, Huck blends fine-art craft with large-scale creative leadership across toys, fashion, gaming, animation, and emerging technology.

From 2000–2018, Huck ran an acclaimed San Francisco studio producing coveted art toys, limited editions, and immersive visual worlds. Collaborating with brands and icons such as Nike, Ken Block, Microsoft, Playstation, Peugeot, and Barneys New York he built a dedicated global audience and helped influence an entire generation of designer-toy culture. His work has appeared at Christie’s, is held in the Museum of Modern Art’s permanent collection, and has been featured in countless books and publications. In 2015, Huck expanded his storytelling into interactive media with the launch of his own successful video game, BattleTails.

In 2018, Huck co-founded Superplastic with Paul Budnitz and served as Creative Director, defining the company’s visual identity, character universe, and product ecosystem. He led creative development and partnerships with global brands including Gucci, Mercedes-Benz, Post Malone, Gorillaz, Fortnite, and Christie’s, and helped grow Superplastic from a tiny startup into a 60+ person creative force. Huck launched the virtual superstars Janky, Guggimon, and Dayzee, establishing Superplastic as a category-bending brand at the intersection of art, culture, and digital innovation.

Today, Huck brings his experience in storytelling, IP creation, creative leadership, and product design to new challenges — from AI-driven creative tools to entertainment, digital experiences, and world-building at scale. He is also releasing a multi-volume memoir, chronicling the wild, chaotic, and deeply human journey behind his creative life.

When he’s not building universes or designing the next big thing, Huck spends his free time riding bikes and throwing his kids in the pool.*

*Not necessarily at the same time.